Positively Apex
Marketing & Media · Listed
Positively Apex represents a growing community initiative designed to foster meaningful connections throughout Apex, NC. What began as a neighborhood magazine has evolved into a multi-faceted platform dedicated to highlighting local stories, supporting businesses, and creating authentic community engagement.
Founded by Leslie Lockhart, a UNC-Chapel Hill graduate with extensive experience in marketing and public relations, Positively Apex operates with a distinct mission: to strengthen community bonds through genuine relationships while celebrating diversity and connecting neighbors. The organization deliberately focuses on positive news and uplifting stories to create a refreshing alternative to today’s often negative media landscape.
Currently, Positively Apex produces a monthly magazine that reaches thousands of homes in the West Apex, Friendship, and New Hill areas. The organization is expanding its reach through active social media engagement, website development, and blog content. Future plans include establishing a non-profit arm to support residents and businesses in urgent need, opening a brick-and-mortar location to serve as a visitor center and event space, and potentially launching a community podcast.
Leslie, who serves on the Apex Chamber of Commerce Board of Directors and chairs the Ambassador committee, has earned recognition as a “community cheerleader” through her dedication to connecting and promoting local businesses. Her vision for Positively Apex continues to grow, focusing on creating a space where Apex residents can come together, support one another, and celebrate their vibrant community.
Meet Leslie Lockhart
Leslie Lockhart is a North Carolina native, having been born in Charlotte, going to school at UNC-Chapel Hill, and settling down in the Triangle. She has been married to her husband Jim since 2013, with a daughter named Kelsey, and always a pet or two in the family. In college, she was dedicated to the marching band, and her double major in Theatre and Communications.
For many years after college, she worked in the entertainment industry in New York City and Los Angeles before coming back to NC.
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With less options in entertainment in NC, she found herself in marketing and public relations positions, using her natural creativity. She started her first business in 2013- a community and relationship marketing franchise with a company called The N2 Co. Through the program, she ran a monthly neighborhood magazine in an Apex, NC neighborhood called Abbington- helping small local businesses stand out through not only the magazine, but social media, and events!
With the fast growth of Apex in the last decade or so, it was apparent to Leslie that she needed to serve the community as a whole and not just one neighborhood. Her new brand, Positively Apex, connects the Apex community like never before. The nucleus of her program is still a magazine, with the brand new expanded Friendship area magazine, which reaches thousands of homes in the West Apex, Friendship, and New Hill areas- arriving in mailboxes each month!
Leslie has built a reputation as a community cheerleader, and is very involved in local networking groups, as well as other organizations, like the Apex Chamber of Commerce, for which she serves on the Board of Directors and chairs the Ambassador committee. She was selected as the 2021 Ambassador of the Year, and is excited about continuing to connect and help small businesses grow in Apex for many years to come!
Frequently asked questions
- What is Positively Apex?
- A community initiative that began as a neighborhood magazine and has grown into a platform for local stories, business support and community engagement. It deliberately concentrates on positive news as an alternative to the prevailing negative media tone.
- Who founded Positively Apex?
- Leslie Lockhart, a UNC-Chapel Hill graduate with extensive marketing and public relations experience. She sits on the Apex Chamber of Commerce Board of Directors and chairs its Ambassador committee.
- What does Positively Apex produce?
- A monthly magazine reaching thousands of homes across West Apex, Friendship and New Hill, alongside active social media, website development and blog content.
- What is planned next?
- A non-profit arm to support residents and businesses in urgent need, a brick-and-mortar location serving as a visitor center and event space, and possibly a community podcast.
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